It's good to see students take solid action against a corporation doing business with a country where substantial human-rights abuses take place. This is actually good for two reasons,one: it highlights abuses and injustice commited by the country's regime.
two: it creates resistance to a large corporation by indicating that they cannot expect to go untarnished for profiting from and exploiting developing countries where people are suffering and dying and holds the corporations accountable for this.
Various student committees at Harvard University in the US working together caused their school to divest (sell its shares) from Chinese oil giant PetroChina which by investing and operating in Sudan so funding its regime and helping it stay in power and continue its alleged war crimes.
Not satisfied with this small victory, the student activists want their school to divulge all its Sudan-related investments and divest from those, as well as convince states to divest their Sudan-related shares in their pension funds.